Nice to meet you.


Emblem is an award-winning, multidisciplinary branding and design studio led by Ethan Keller. Emblem specializes in building design systems, custom crafted for clients across the globe.  Design systems are much more than just a custom logo, it's the choreography between all the individual elements that perform in unison that makes your brand electrifying.

Whether it's refined letterform characteristics in your logo, to bold unique color combinations that define your brand palette, Emblem can help you establish your narrative. Telling a visual story that is considered from every keystroke & pixel is essential to being remarkable in this digital age. Holistic, thoughtful design systems are our favorite things to invent, let's create something together!



Ethan has been building & designing the future of brands for the last 15 years. In the most recent ones, he's lead innovative design teams in New York City & Seattle. His experience has brought clients such as; Google Creative Lab, Nike, Microsoft, Samsung, CocaCola, Bose, Major League Soccer, Yahoo!, Vevo & Bulletproof Coffee to name a few. He also had the experience of designing & creative directing a handful of future vision videos for Microsoft, Samsung and Google along with creative directing one feature film.

Ethan is currently running Emblem from the west coast, primarily from Seattle, with habitual meetings in San Francisco & Los Angeles. Inspired by creating answers that solve the hard problem, Emblem brings innovative solutions to every challenge. With a passion for big, bold, modern design, we love to define the future for the most passionate & ambitious brands in the world.



App Design

Brand Systems

Brand Development

Future Vision Videos



Logo Design

Motion Graphics

User Interface Design

Web Design