Too cool for school isn’t a good thing anymore. Which is why our focus for the Bradstreet rebrand was creating a high-end aesthetic that didn’t shy away from being affordable enough for college students. Bradstreet showcases the work of exceptional fashion designers from top design schools across the country by carefully selecting students as their own designers. It’s a truly symbiotic business model – Broadstreet stays innovative and young designers get a major platform for their creative voice. Bradstreet asked us to dream up a new way to buy custom clothing and we answered with a dynamic system of consistent illustrations, a neutral palette, and one clever monogram.