Client – Gallop
Location – Washington, DC
Role – Creative Direction, Design
Year – 2018
Meet Trip, Gallop’s AI travel assistant that makes planning personal with software that learns your travel preferences as you use it. Gallop came to us for a new visual identity, so Emblem created a brand system as intelligent as their booking system. Featuring a color scheme, balancing vibrant gradients that would make a computer jealous, with white space as clean as your travel itinerary. They’ve re-invented from point A to point B - which is why we were inspired by a navigation map marker when crafting their graphic symbol and first initial. Even the logo is animated with the concept of getting where you need to go. Gallop gets you on your way; we got them on theirs.
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