Portland, ME-based advertising agency Garrand Partners, recently added a powerhouse partner to its executive leadership with Kevin Moehlenkamp. With the added partnership the company wanted to overhaul their complete brand, from soup to nuts. Now lovingly named after the partners, GM had us touch all aspects of their brand. We reimagined their website, signage and interior graphics down to the throw pillows. With over 30 years of experience, the agency aims to plant a strong foothold in the food and beverage industry. Emblem designed a creative and approachable brand system by leveraging an organic color palette that resembles their quaint little town, along with a fresh new geometric aesthetic.