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Too cool for school isn’t a good thing anymore. Which is why our focus for the Bradstreet re-brand was creating a high-end aesthetic that didn’t shy away from being affordable enough for college students. Bradstreet showcases the work of exceptional fashion designers from top design schools across the country by carefully selecting students as their own designers. It’s a truly symbiotic business model – Bradstreet stays innovative and young designers get a major platform for their creative voice. Bradstreet asked us to dream-up a new way to buy custom clothing, we answered with a dynamic system of consistent illustrations, a neutral palette, and one clever monogram.