Bulletproof Labs is not your average gym. Because they aren’t a gym at all. Achieve elevated performance with their advanced biohacking services. With special treatments like -250ºF cryotherapy chamber exposure, meditation in virtual float tanks, and the Bulletproof diet, the Lab takes a scientific approach to training your mind and body in order to promote a truly advanced way of living. They’re here to help you look your best, so we helped them look theirs with a serene color palette and harmonious branding and iconography.